amy leigh
writing • marketing • training
630-779-2063
According to Wikipedia, the free online encyclopedia, “copywriting is the process of writing the words
that promote a person, business, opinion, or idea.” Therefore, a copywriter is the person who
actually writes these words.
In reality, we are all copywriters to some extent. Every time you have ever written a letter or email
attempting to convince someone to do something, you have participated in the act of copywriting. It is
a medium where persuasion is key and the ultimate goal is to convince somebody to do or believe
something.
Even the simple act of writing a website is a form of copywriting. The goal of many websites is to sell
a product or business. The only way to do this is to convince visitors that the product or business
being promoted is best able to fulfill their needs.
A trained and skillful copywriter can help any business accomplish greater results with everything
from internal company correspondence to all forms of multi-media advertising.
Contact amy today to learn how she can help you turn your communications into the gold mine they
were meant to be.
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